Ghassane El Machrafi’s career path is decidedly cross-sectoral. After earning his engineering degree in telecommunications in Paris in 2008, he immediately returned to Morocco to begin a rich and diverse professional journey across several sectors of the national economy. Holding a bachelor’s degree in computer networks from Al Akhawayn University since 2006, he considers his university years an enriching experience, marked by an American-style education that offered him an open-minded, confident, and resolutely optimistic outlook.
Telecom and innovation
Upon his return to Morocco, Ghassane El Machrafi led the development of a hospitality and leisure offering in tourist resorts aimed at the domestic market at the Moroccan Tourism Engineering Company (SMIT) until 2010. He then moved to the private sector as Development Director at Société Générale des Travaux du Maroc (SGTM), where he oversaw real estate diversification activities. In 2013, he became Director of Assets at FC Communication, Morocco’s leading outdoor advertising company. Three years later, he joined telecom operator inwi, where he led several departments, including those responsible for telecom regulation, inter-operator relations, and financial services as CEO of inwi money. This experience in the telecom sector lasted seven years.
A constant pursuit of performance
Ghassane El Machrafi took the helm of AMDL in May 2023, with the mission of contributing to the development of a strategic sector for the competitiveness of the national economy. His leadership, both supportive and demanding, is driven by a constant pursuit of performance. Even in the private sector, he combined economic goals with initiatives of high societal value, beyond purely financial indicators. At inwi, he notably worked to democratize internet access in rural households and launched initiatives to promote broader financial inclusion.
Achievements and impact
Today, Ghassane El Machrafi puts his skills at the service of the state and contributes, through AMDL’s achievements, to the country’s path of development and economic modernization. In his view, professional success is relative. He prefers to speak of impact, accomplishments, and the building of trust-based relationships to unite shared ambitions. His mission is to help create favorable conditions for the growth of private initiative, improve logistical productivity for a more competitive national economy, and develop efficient urban logistics that meet citizens’ expectations while preserving their mobility.
Written in French by Jankari Consulting, edited in English by Eric Nielson
