Bouchra El Bachiry is part of a new generation of women succeeding in the tech world. Since 2024, she has held the position of Senior Regional Channel Sales Manager at Microsoft, covering Francophone North, Central, and West Africa. In this region, she plays a key role: supporting “governments and businesses in tackling critical challenges such as cybersecurity, digital inclusion, and the integration of AI into public services,” she emphasizes.
At the forefront of innovation
This expertise is built on 13 years of experience in the sector: a graduate in Software Engineering from Al Akhawayn University (AUI) in 2005, she chose to start her career in international tech. She later completed her education with an MBA in Management & Marketing from École des Ponts et Chaussées in Paris.
“I spent eight years at Oracle, where I covered Morocco, Francophone Africa, Egypt, and the Levant, developing strong commercial and partnership expertise. Then I spent five years at VMware refining my technical and managerial skills in Francophone Sub-Saharan Africa,” she explains.
Throughout those years, her time in Ifrane proved invaluable: “AUI taught me to think broadly, to structure my reasoning, and to engage in debate. But above all, the university gave me a deep conviction: Morocco can be at the forefront of innovation and technological progress.” Her studies also instilled essential values such as “excellence, perseverance, autonomy, leadership, and the ability to be self-driven,” she lists.
“Security by Design”
Throughout her career, Bouchra El Bachiry says she has embraced a collaborative, empowering leadership style focused on impact and innovation: “My goal is to build lasting relationships of trust with my teams, partners, and clients while fostering creativity.”
In a world dominated by cloud and AI, she emphasizes the importance of security: “Digital advances are only sustainable if data and infrastructure are protected.” She systematically integrates a Security by Design approach—meaning proactive cybersecurity and responsible AI principles from the start. A key strategic lever for innovating with confidence.
What drives her? A desire to “make a concrete contribution to the development of the countries where we operate, and to that of Morocco, a true digital engine for Africa.” For her, integrating AI and cybersecurity allows institutions to access reliable data, strengthen healthcare systems, improve social coverage, and ensure more predictive and transparent governance.
Written in French by TelQuel Impact, edited in English by Eric Nielson
